EzzMedia: Biography of Michael T. Cammarata

Michael Cammarata was one of the early innovators in the Internet Advertising marketplace. He founded Ezzhosting/EzzMedia over 10 years ago and has been known for his unique ideas by the industry. The major players in the Internet venue have adapted many of his concepts and software ideas. One of his developments was the program to share credit information and key data to lower marketers’ risks in Internet Advertising. His introduction of the first ever gaming music videos reached the top of the charts within 24 hours of release and has become a staple in the industry.

At EzzMedia EzzMedia first introduced the development of giveaway and Internet sweepstakes programs to maximize the reach of Internet advertisers. These programs increased profit over 40%. Software developed by EzzMedia enhanced downloadable application installs by over 2 million a day. Average installs prior to the introduction to this software program averaged only 100,000 a day. Introducing co-registration and programs allowed advertisers to perform 79% better than they did prior to this introduction. Michael developed one of the first Internet message boards- Ultraboard also known as UB. Ultraboard is used on over ten million websites.

Michael also led the growth of EzzMedia from its inception. The company began representing sites in the gaming market such as CounterStrike, Playnet, WWII Online and developed online user networks to support these products. From these original 12 websites including adcirtic.com he expanded his advertising network to over 10,000 websites representing multiple market niches such as entertainment, sports, news and beyond. EzzMedia is also known for their affinity based targeting approach, which is now being fully accepted as a standard in the industry.

Michael Cammarata’s reputation as a pioneer, innovator and leader in the Internet Advertising Industry has allowed him to develop unique relationships with Yahoo, MSN, AOL , GOOGLE and other major companies online and offline. Currently Michael continues to lead EzzMedia and its sister companies. He is also a lead consultant for Google, Yahoo, a hand full of multi-billionaires, celebrities, many of today’s top 100 websites and other large Internet Media Companies.

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