EzzMedia
http://www.ezzmedia.com
Advertisers / Agency Advertising Agreement
Terms and Conditions
1.
General.
1.1.
This Agreement, in conjunction with the corresponding Insertion Order,
shall constitute Advertiser’s understanding that the sole obligation of
EzzHosting, Inc., d/b/a EzzMedia (“EzzMedia”) is to promote the Advertiser’s
product or services by showing banners, taglines, text links, pop-up ads,
pop-under ads, “skyscraper” advertisements, e-mail creative or other creative
(“Advertising”) provided by the Advertiser on site(s) across the EzzMedia
advertising network (the “EzzMedia Network” or the “Network”). As used in these
Terms and Conditions, “Advertiser” means the Advertiser together with its
clients and agents. The submission of a signed Insertion Order by Advertiser to
EzzMedia is construed as an acceptance of all the rates, terms and conditions
under which advertising is sold at that time. Any terms or conditions appearing
on Advertiser’s purchase order, acknowledgment or in any other writing received
from Advertiser which are different from or in addition to the terms and
conditions contained herein are null and void unless signed by an officer of
EzzMedia and shall have no force or effect whatsoever and the terms and
conditions of advertising as set forth herein shall govern. Advertiser agrees
that EzzMedia may, but is not obligated to, display Advertising across the
entire EzzMedia Network or on specific site(s) and that daily campaign activity
begins at the date and time set forth on the Insertion Order. EzzMedia may, at
its option, modify the flight date of a campaign(s) if the Advertising or
linking URL’s are not delivered or that there are delays due to 3rd
ad-party serving, inventory fluctuation or other issues.
2.
Delivery Measurement Standards.
2.1.
EzzMedia will use commercially reasonable efforts to deliver the
impressions stated in the Insertion Order in accordance with this Agreement and
will use commercially reasonable efforts to deliver the impressions starting
with the start date and ending with the end date set forth in this Insertion
Order, and will make commercially reasonable efforts to spread such impressions
evenly throughout the term of the Agreement unless otherwise instructed by
Advertiser.
2.2.
CPC (Cost Per Click)/CPM (Cost Per 1,000 Impressions)/CPL (Cost Per
Lead): Unless otherwise agreed upon in writing, all invoices created by
EzzMedia for work performed and delivered shall be in accordance with the
advertising campaign pricing model identified on the Insertion Order and in
accordance with measurement and tracking of EzzMedia. EzzMedia will provide
support documentation to Advertiser upon the Advertiser’s request. Using
EzzMedia tracking data, impressions and/or clicks/downloads-delivery guarantees
will be considered met.
2.3.
If Advertiser requests and is approved by EzzMedia prior to the campaign
going active to utilize the Advertiser’s other third party tracking and
measurement systems (“Third Party Tracking”), the Advertiser agrees to provide
to EzzMedia a working login and password to access the Advertiser’s information
in real time; provided, that EzzMedia shall continue to track data impressions
and/or clicks/downloads utilizing its own measurement and tracking methods. If
there is a discrepancy between EzzMedia’s measurement and tracking and the Third
Party Tracking such that EzzMedia’s monitoring indicates levels of five percent
(5%) or more in excess of the Third Party Tracking levels, the trafficking and
monitor shall automatically default to EzzMedia numbers. Furthermore, if
working login for the Third Party Tracking is not available or access thereto is
changed, all numbers shall default to EzzMedia tracking data.
2.4.
Over delivery. Advertiser agrees that in the event of over delivery,
Advertiser will pay for any units delivered over the specific contract units
ordered up to five percent (5%) of the specific contract units ordered.
2.5.
CPA (Cost Per Acquisition). For CPA campaigns, unless otherwise agreed
upon, acquisitions or transactions shall be determined in accordance with
Section 3 below by agreement between EzzMedia and the Advertiser using various
methods, including placement of tracking pixel on the Advertisers’ confirmation
page. EzzMedia reserves the right to cancel any agreement if EzzMedia
determines any technical incompatibilities.
3.
Pixel Placement and Campaign Reporting (for CPA campaigns only).
3.1.
With respect to CPA campaigns, Advertiser agrees to place a tracking
pixel, provided by EzzMedia, on their “Confirmation Page”. This tracking pixel
is activated each time the Advertiser’s Sign-Up page is completed and the
Confirmation / Thank You page is displaced (or such similar confirmation of the
completion of the agreed-upon action is completed). The Advertiser agrees to
pay for each submission that results in the display of their Confirmation /
Thank You page. Advertiser also agrees to supply EzzMedia, via their EzzMedia
Account Representative, daily lead totals for the first two (2) weeks of their
campaign and at least weekly thereafter. This daily information shall serve as
confirmation that the tracking pixel system is enabled, as well as ensuring
accuracy between EzzMedia and the Advertiser’s daily counts. It is the
Advertiser’s responsibility to filter data such that unacceptable or incorrect
submissions are limited or screened completely. Advertiser shall acknowledge
all filters in place that may limit submission of data. In addition, Advertiser
understands any filtering that may occur must be implemented in real time and
prior to display of the Confirmation / Thank You page. No credit shall be given
for any unacceptable or incorrect data accepted by the Advertiser and confirmed
by the EzzMedia pixel tracking technology for any reason, including, but not
limited to: incorrect data, invalid data or unacceptable conversion rates.
4.
Payment, Credit and Cancellation Terms.
4.1.
Unless otherwise agreed in writing, all invoices created by EzzMedia for
work performed and delivered shall be in accordance with measurement and
tracking described in Section 2 or, with respect to CPA campaigns, Section 3.
All payments will be made in advance unless agreed upon otherwise or credit is
approved and EzzMedia is under no obligation to perform agreed upon services
until payment is received. Upon approved credit, terms are Net 15 from date of
invoice.
4.2.
Either party may cancel this Agreement upon providing two (2) week’
written notice via e-mail, fax or U. S. Mail. If Advertiser terminates a
campaign early, no program discount will apply and payment in full for work
performed and delivered through the end of the campaign will be owed and
immediately due and payable in full. In the event the monies payable to EzzMedia
is less then $5,000.00USD advertiser as the right to ether pay $5,000.00USD to
EzzMedia or continues the agreement until $5,000.00USD payable earned by
agreement to EzzMedia.
4.3.
If Advertiser fails to pay overdue invoices for previous campaigns,
EzzMedia reserves the right to immediately terminate any active campaigns. In
addition, in connection with any such termination, in addition to the
obligations under Section 4.7 below, Advertiser shall pay to EzzMedia a
termination fee equal to the greater of $1,000 or an amount equal to 15% of the
overdue invoices outstanding at such time.
4.4.
In the event Advertiser pays with credit card, Advertiser expressly
agrees not to charge back on credit card account. Advertiser agrees to follow
dispute resolution agreement as specified in Sections 11 and 4 herein.
4.5.
All payments must be made in U. S. funds.
4.6.
Prepayment Campaigns. Where Advertiser prepays EzzMedia for ad serving
payment or for any advertising campaign or other service to be provided by
EzzMedia, that payment first is allocated to the campaign designated on the
Insertion Orders. If there are additional unpaid invoices, EzzMedia reserves
the right to allocate Advertisers’ prepaid dollars to pay balances on overdue
invoices.
4.7.
Overdue accounts will be charged a 1.5% per month (18% per year) finance
charge, and are subject to collection. Advertiser agrees to reimburse EzzMedia
for all of EzzMedia’s costs incurred in collecting any unpaid charge under this
Agreement, including but not limited to attorney’s fees, court costs and other
fees reasonably incurred in connection with the collection or enforcement of
payment obligations under the Agreement.
5.
Certain Limitations.
5.1.
Advertiser acknowledges and agrees that EzzMedia may enter into
advertising agreements with third parties that may be competitors of Advertiser
or which may advertise similar products or services.
5.2.
EzzMedia reserves the right, at its absolute discretion and at any time,
to reject or delete any advertising or other copy or materials, whether or not
the same has already been acknowledged and/or previously published, including
but not limited to for reasons relating to the content of the advertisement or
any technology associated with the advertisement.
5.3.
EzzMedia guarantees a quantity of visits, impressions, circulation or
other usage of the Advertisement only if expressly so stated on the applicable
Insertion Order. If not, EzzMedia makes no guarantee or representation as to
such activity, nor as to the use of any particular tracking or
information-gathering devices.
5.4.
Insertion Orders containing terms, rates or conditions in addition to or
conflicting with those contained herein may be accepted but such terms, rates or
conditions are not binding on EzzMedia unless EzzMedia has specifically agreed
to them in writing.
6.
Limitation of Liabilities.
6.1.
EZZMEDIA SHALL NOT HAVE ANY LIABILITY TO THE ADVERTISER FOR LOST PROFITS
OR OTHER CONSEQUENTIAL, SPECIAL, INDIRECT OR INCIDENTAL DAMAGES, BASED UPON A
CLAIM OF ANY TYPE OR NATURE (INCLUDING BUT NOT LIMITED TO CONTRACT, TORT,
INCLUDING NEGLIGENCE, WARRANTY OR STRICT LIABILITY), EVEN IF ADVISED OF THE
POSSIBILITY OF SUCH DAMAGES. IN ANY EVENT EZZMEDIA’S LIABILITY CAN NEVER EXCEED
THE CHARGE FOR THE ADVERTISEMENT IN QUESTION. EXCEPT AS EXPRESSLY SET FORTH
HEREIN, EZZMEDIA MAKES NO OTHER WARRANTIES TO ADVERTISER AND DISCLAIMS ALL
WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. ADVERTISER
EXPRESSLY UNDERSTANDS AND AGREES THAT EZZMEDIA DOES NOT WARRANT THAT THE
ADVERTISEMENTS ARE FREE OF CLAIMS OF PATENT, TRADEMARK, TRADE SECRET, OR
COPYRIGHT INFRINGEMENT BY A THIRD PARTY.
7.
Indemnification.
7.1.
All Advertising has been accepted and published upon the representation
that the Advertiser is authorized to publish the entire contents and subject
matter thereof. Advertiser agrees to indemnify, defend, and hold EzzMedia, its
employees and representatives harmless from and against any and all liability,
loss, damage and expense for any claim or suits for libel, defamation, violation
of rights of privacy, plagiarism, attorney’s fees, trademarks, copyright
infringement, unauthorized content (including text illustrations,
representatives, sketches, maps, labels, or other copyrights matter) contained
in Advertising or the unauthorized use of any person’s name or photograph, or in
any other manner arising from EzzMedia reproduction, publishing, distribution or
transmission of such Advertising pursuant to Advertiser’s submission, or the
linkage of any Advertisement to any other material, or the loss, theft, use or
misuse of any credit or debit card or other payment, financial or personal
information.
7.2.
Advertiser understands that EzzMedia in due diligence cannot monitor all
EzzMedia Host sites for appropriate content and EzzMedia may not be held
responsible for the content of any Host site or of any software or publisher on
which any Advertising may be placed. If Advertiser reasonably determines that
the placement of any advertisement by EzzMedia hereunder harms the goodwill or
reputation of Advertiser or disparages or brings Advertiser into disrepute,
including, but not limited to, association with web sites that contain indecent,
illegal, misleading, harmful, abusive, harassing, libelous, defamatory, or other
offensive materials, then EzzMedia shall use commercially reasonable efforts to
remove such advertisement promptly following Advertiser’s notice thereof to
EzzMedia; provided, however, that if EzzMedia reasonably believes that removal
of an advertisement from a site will have a material impact on EzzMedia’s
ability to deliver advertisements in accordance with the Insertion Order,
EzzMedia may condition such compliance on Advertiser providing an extension of
the flight dates.
7.3.
Advertiser guarantees that data regarding consumers gained by this
campaign will be only used for legal purposes and Advertiser will indemnify,
defend and hold harmless EzzMedia from any and all losses, liabilities, claims,
obligations, costs, expenses (including without limitation reasonable attorney’s
fees) which result from any claim of damages brought or sought against EzzMedia
that alleges consumer data gained by this campaign was used for any purpose in
violation of any applicable laws. The indemnity obligations of this paragraph
are contingent on EzzMedia giving prompt written notice of any such claim.
EzzMedia will have sole control over the litigation or settlement of such
claim. The provisions of this Paragraph 7 shall survive the termination of this
Agreement.
8.
Force Majeure.
8.1.
EzzMedia is not liable for delays in delivery and/or non-delivery in the
event of an act of God, actions by any governmental or quasi-governmental
entity, Internet failure, equipment failure, power outage, fire, earthquake,
flood, insurrection, riot, act of terrorism, act of war, explosion, embargo,
strike (whether legal or illegal), labor or material shortage, transportation
interruption of any kind, work slow-down, or any condition beyond EzzMedia’s
control affecting production or delivery in any manner.
9.
Confidentiality.
9.1.
Parties have disclosed or may disclose to each other information relating
to each party’s business (including, without limitation, data and other
information pertaining to publisher sites, affiliates and vendors that are or
have been part of the EzzMedia Network), all of which to the extent previously,
presently or subsequently disclosed to each other is “Proprietary Information.”
Proprietary Information does not include information that each party can
document (a) is or becomes, through no improper action or inaction of each party
or its Representatives (as defined below, generally known by the public, (b) was
in its possession or known by it without restriction prior to receipt from the
other party or (c) becomes available to a party from a source other than the
other party or its Representatives having no obligation of confidentiality. For
purposes hereof, “Representatives,” when used with respect to either party,
means that party’s affiliates, agents, officers, directors, consultants and
employees. Parties agree (i) to hold Proprietary Information in strict
confidence and to take all reasonable precautions to protect such Proprietary
Information (including, without limitation, all precautions each party employs
with respect to its most confidential materials), (ii) not to make any use
whatsoever at any time of such Proprietary Information, except for the purpose
of evaluating the results of Advertiser’s advertising campaign, (iii) not to
copy any Proprietary Information for any purpose whatsoever without written
permission from each party, and (iv) not to divulge any Proprietary Information
or any information derived therefrom to any third party or employee, except
those of each party’s employees who have a legitimate “need to know” and are
bound in writing to the restrictions herein. Each party will be responsible for
a breach of this Agreement by any of its Representatives. Each party shall
promptly notify the other party upon discovery of any unauthorized use or
disclosure of Propriety Information and will cooperate with the other party in
every reasonable way to help regain possession of such Proprietary Information
and prevent its future unauthorized use.
10.
Proprietary Relationships.
10.1.
EzzMedia has proprietary relationships with the publishers that make up
the Network. With the exception of reasonably documented, pre-existing
relationships with direct publishers or networks or relationships entered into
in the ordinary course of Advertiser’s business, Advertiser agrees not to
solicit, induce, recruit or encourage, directly or indirectly, any publisher
that the Advertiser knows, or has reason to know, is a publisher on the Network
for the purpose of offering to such publisher products or services that compete
with those of EzzMedia, including, without limitation, the placement or hosting
of advertising in any form without the express, written consent of EzzMedia.
Advertiser understands that in the event of a breach of the foregoing
representations by Advertiser, EzzMedia shall be entitled to injunctive or other
equitable relief as a remedy therefor, without the necessity of posting a bond
with respect thereto. Any such relief awarded shall be in addition to any
appropriate relief which may be awarded in the form of monetary damages, and
EzzMedia shall be entitled to monetary damages to the fullest permitted under
applicable law. The foregoing remedy is a material, bargained for basis of this
Agreement and has been taken into account in each party’s decision to enter into
this Agreement.
11.
Choice of Law and Venue.
11.1.
It is agreed that any dispute or controversy arising out of or relating
to any interpretation, construction, performance or breach of this Agreement,
shall be exclusively governed by Florida law without respect to conflict of law
provisions. The parties further agree to submit to personal jurisdiction in the
courts of the State of Florida as such courts shall serve as the exclusive venue
for all dispute resolution. The prevailing party of any litigated dispute
arising out of or relating in any way to this Agreement shall receive its
reasonable attorney’s fees, together with its costs and expenses incurred
resolving the dispute as part of the judgment.
12.
Entire Agreement.
12.1.
This Agreement, together with the Insertion Order(s) incorporated by
reference, embodies our entire agreement, supersedes all prior oral and written
agreements, and may not be amended or modified except by an agreement signed by
both parties. This Agreement may be executed in any number of counterparts and
facsimile copies, each of which shall be deemed an original, and all of which
together shall be deemed one and the same instrument. In the event that any of
the provisions included herein are held to be unenforceable, the remaining
portions of the Agreement will remain in full force and effect. Any notice or
report required or permitted by this Agreement shall be made by personal
delivery or fax to then operating fax number or business address.
12.2.
Failure of either party to require strict performance by the other party
of any provision shall not effect the first party’s right to require strict
performance thereafter. Waiver by either party of a breach of any provision
shall not waive either the provision itself or any subsequent breach.
13.
Press Releases.
13.1.
Advertiser is willing to collaborate with press releases and/or be
mentioned as a new client.
14.
Survivability.
14.1.
Clauses 6, 7, 9 and 11 shall survive in perpetuity after the termination
of this Agreement by either party; Clause 10 shall survive for six (6) months
from such termination.
17.
Privacy. Publisher shall support
EzzMedia’s commitment to protect the privacy of the web surfer community; such
commitment is set forth in EzzMedia’s Privacy Statement.
In addition, Publisher
agrees to provide a brief explanation on its privacy page or within its privacy
statement explaining that it allows EzzMedia to serve ads on its web pages.